MakeUp in London reveals gates this week

Innovation will be at the center of the 4th version of MakeUp in London, which will take position on July 20-21 at the Carrousel du Louvre in London. The season's occasion will feature: 90 participants, 6 conventions, 4 circular platforms, 3 demonstrations, 6 classes, 4 parades, and 4 animated graphics.
To accomplish the recognition of the enhancements presented during the occasion, the organizers have designed MakeUPioneer, a outlined pathway on the floor-plan of the display, allowing to find and localize instantly the unit of participants playing this function.

The pathway functions organizations such as: AC Cosmétiques, Slimmer Bakic Business, Groupe Ileos/Bioplan, Aircos, Alkos, Ancorotti Team, Bomo Trendline, Cosmei, Cosmogen, HCP Appearance, ICC, IMEI, Oekabeauty, Sleever, String Beauty products European nations and Dupont Filaments.
Ingredient workshops

For the first time too, MakeUp in London 2013 will recommend its participants to activate their creativeness, find out substances and their ingredients, through didactic classes structured by color providers. They will take position at the center of the occasion in the class position.

    Saturday 20 July at 2:00pm «Daily luxury: a new era of simple radiance», by BASF.
    Saturday 20 July at 3:30pm «When substances fulfill trends» by Safic-Alcan
    Saturday 20 July at 10:30am and Saturday 21 July at 10:30am, Encounter & Emotion: «How feelings allow understanding of customer experience?» by La Marque & la Manière
    Saturday 21 July at 2:00pm and Saturday 21 July at 4:00pm Advancement & emotion: «How to use your feelings to promote innovative thinking?» by La Marque & la Manière

The entry to these classes is free, however before signing up is needed.

On the display ground, the MakeUPigments position, where participants and the guests will be welcomed to didactic and neurological events and classes, will variety 3 partners: BASF, Laserson and Merck.
Educational programme

Furthermore, guests of MakeUp in London 2013 will be able to be present at 12 conventions and round-tables devoted to the make-up market. To observe, this year, a unique concentrate on one of the nations the most innovative in the world with regards to make-up, The philipines.